A Word from Our Sponsors!
If you’re running your own business, there’s a fair chance you’ll need some form of advertising at some point. Sadly, this is something I’ve always hated, despite the fact I actually have a degree in marketing, and a previous, over 20-year career closely attached to advertising. But I still hate tooting my own horn, due to my personality. I have always preferred being the lone influencer, who toils in the background and makes things happen, rather than vocally promoting it. But in 2020, the COVID crisis stopped my ‘shop entirely, and I realised my business had been relying on one market alone. I had to start experimenting with the ideas of how to develop and expand my business, which meant I needed to get more active with advertising too. When I established Ox Works in 2016, I got off far too easy, advertising-wise. I had already created some reputation on discussion forums and Youtube, so once I had opened my Facebook page, I started getting orders immediately. Back then I still produ...